Minnesota
Media Sex/Violence Reduction Project
Our project is called the Minnesota Media Sex/Violence Reduction
Project. The purpose of our project is to reduce the amount of sex
and violence in the media. Our project got started when we were
learning about the Roman Coliseum and the bloody battles that took place
there. Then we compared the Ancient Roman taste in entertainment to
today and were shocked to find that it has changed little since then.
We watched T.V. for one business/school week between the hours of 5:00
and 7:00 p.m. on the channels of 9, 23, and 29. The results were
astounding: 344 sexual references, 287 violent acts, 856 put downs,
and 85 swear words.
We have written letters to sponsors, Minnesota State Senators and
Representatives, radio stations, T.V. stations, and two letters to
Governor Jesse Ventura. (He has yet to respond to either.)
We have compiled a list of facts from the Internet regarding the
problem at hand. Most have been taken from studies conducted by
notable establishments.
- Kids who watch more violent T.V. tend to be more aggressive.
- The average child watches over 15,000 hours of T.V. and spends only
11,000 hours in the classroom per year.
- Watching too much T.V. can lead to obesity.
- In war cartoons, there are over 41 acts of violence per hour.
- Saturday morning cartoons contain 20 to 25 acts of violence per
hour.
- Forty-six percent of children have a T.V. in their bedroom.
- The average two to eleven year old watches 28 hours of T.V. per
week.
- Forty percent of families have a T.V. on during dinner.
- By the age of 18, the average person has seen 200,000 acts of
violence on T.V.
We hope you have learned a lot and will share this with others.
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Sex,
Violence, Put-downs, and Swearing shown by Channel

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News
coverage and other recognition we received
- We have been on channel TPT 2
- Patti Peterson interviewed us on WCCO Radio
- We were mentioned on KSTP 1500 talk radio
- Mentioned on KARE 11 news
- The Minnesota legislature passed a resolution based on our research
- Representatives Steve Sviggum, Darlene Luther, and Bill Haas responded
to the letters we sent them
- Noel Holston wrote an article about us in the Star Tribune
- Brian Lambert wrote about us in the Pioneer Press
- We received a donation from Donna Draves encouraging us to keep up the
good work
- Cable Channel 12 did a story about us
- Debbie Coss wrote about us in the Maple Grove Community Link
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Teacher
Doug Greener's Story
Doug Greener insists it was some very special
students who conducted this project -- and he's right -- but he worked hard over
the course of the school year to prepare them for their work. He described
for us what led up to the final project in the spring of 2001.
On
the first day of school, he began by telling his students about the importance
of respect in the classroom if they, as a class, were going to learn
anything. He explained that the respect had to be mutual between
students and teacher as well as among the students themselves.
He
used a paper heart cutout to demonstrate the effects of disrespect. He
asked the students to give examples of hurtful things people have said to them
or that they've overheard. Each time a hurtful thing was said, he crumpled
the heart, ripped it a little, or cut a piece out of it. Then he asked the
students to give examples of compliments they've received or could give to
another person. For each compliment he unfolded the heart or taped it back
together a bit more. When the heart was all back together, he pointed out
that although it was back in one piece it was battered and still showed the
effects of the disrespect.
Doug
and his class did a lot of reading, using the books as springboards for
discussion about violence, bias, ethnic diversity, propaganda, and advertising
techniques. Always during discussion he would ask, "What questions do
you have for me?" This netted more results than the standard,
"Do you have any questions?" He also made sure to give his
students time to respond, sometimes waiting 10-15 seconds in silence for someone
to ask something.
His
reading list included: "Number the Stars," "Roll of
Thunder, Hear My Cry," "The Giver," "The Cay,"
"Maniac McGee," "Who Moved My Cheese?" "The True
Confessions of Charlotte Doyle," "Island of the Blue Dolphins,"
and others.
He
asked his students to watch commercials in class and analyze the techniques of
the commercial makers. Then he assigned them to make their own billboard
ads using some of the techniques.
To
push them to develop their critical thinking skills, Doug always tells his class
that during class discussions they cannot say "I can't..." or "I
don't know." They must have an opinion, they must take a position
about each thing they discuss.
One
of the liveliest discussions his class had early in the school year was about
the violence of the ancient Roman Empire, violence in the world today, and
possible causes of violence. Doug says, "Media influence came up time
and time again as we talked. As a result of those discussions my class decided
to do a project and try to make a difference in the world by trying to reduce
the amount of sex and violence in the media. Our first step was to gather
data to see if our hypothesis was relevant. We spent an entire week watching
television from 5:00-7:00 pm. The students were all assigned channels and time
slots to watch (with parents in attendance) and they kept tallies of all the
incidents of violence, put-downs, sexual references, and swearing. They also
kept track of the sponsors of those shows. The results were then tabulated on
our blackboard and what we found was astonishing! "
"We
then made a list of goals that we wanted to try to accomplish through the
project and here is what we came up with:
-
Make
the public aware of the issue/problem
-
Protest
to the television stations that air the shows
-
Protest
to the sponsors of the shows we watched
-
Alert
politicians to the issue
-
Establish
alternatives to watching television
"Armed
with this information, we then spent time online looking for credible research
data that would show relationships between what kids watch and their behaviors.
We found many studies that showed very disturbing trends directly connected to
our theory. And then, quite coincidently, we read two articles in the local Star
Tribune and Pioneer Press newspapers that related directly to what we were
doing. We decided to contact the writers of the articles and tell them about our
project. Both Brian Lambert of the Pioneer Press and Noel Holston of the
Star Tribune were fascinated by our research and project and wanted to do
articles in their newspapers.
"Our
next step was to write a letter to Governor Ventura alerting him to the problem
and questioning his involvement with the XFL. (He never responded to our
letters.) We then sent letters to the local television stations that aired
the shows that we watched, the sponsors of those shows, and state
legislators.
"In
the final phase of our project the students developed a set of skits
(mini-plays) to present to all the different grade levels at Rush Creek
Elementary. The skits were performed to alert kids to the dangers of watching
television, and to give them better options.
"This
grew to be quite a project, and the kids were responsible for the majority of
the work. I am really proud of them and what they have accomplished!
-
Doug Greener
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April
4, 2001
Schlotsky’s
Deli
220 Second Avenue North
Nashville, TN 3701
To
Whom This May Concern:
We
are a group of sixth graders from Rush Creek Elementary in Doug Greener's class,
in Maple Grove, Minnesota. We, as sixth graders are concerned about the amount
of sex and violence in the media, because of the recent school shootings, and
the influence of the media on the youth of America.
Because
of this, people are being influenced by what they see and hear in movies, TV,
radio, the paper, and video games. We have started a project called the
"Minnesota Media Sex and Violence Reduction Project." (MMSVRP) To
prove our point, we have collected data from television shows with our parents.
We watched shows such as "Spin City," "Seinfeld,"
"Sabrina," "Just Shoot Me," "Simpson's,"
"Clueless," "Friends," and other television programs on
channels 9, 23, and 29. We have also collected data from studies done by
organizations in the past on how kid's daily behaviors have changed with
excessive amounts of the media. The television has become a virtual babysitter.
The
average American child watches 200,000 acts of violence, and 16,000 murders
before the age of 18. Over 1,000 studies prove this. By the time the average
child reaches 70 years of age, he/she has watched 7-10 years of television. If
you sponsor all of these shows with violent and sexual acts, knowing that people
are influenced by what they see and hear on the television, why do you sponsor
such shows? 73% of all violent scenes the person who committed the crime went
unpunished. You would be surprised what kinds of companies sponsor violent and
sexual shows. Do you really care about the well-being of America's children, or
the millions of dollars you make? We feel commercials on TV contain too much sex
and violence in your ads. We want you to reduce the sex and violence in your
ads. If we change one person's view on TV, we feel that we are successful. We
feel that kids are our future, so anything that you can do would be great.
Thanks for your time reading this letter.
Sincerely,
Doug
Greener's 6th Grade Class
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The
Honorable Roger Moe
208 State Capitol
75 Constitution Avenue
St. Paul, Minnesota 55155
Dear
Senator Moe:
We
are a group of 6th grade students from Rush Creek Elementary School in Maple
Grove, Minnesota. We are doing a project called "Minnesota Media Sex and
Violence Reduction Project." Our slogan for the project is, "TV,
Radio, Media, is it a bad influence on kids?" Our goal is to reduce the
amount of violence and sex on television in Minnesota, and to inform the public
about the negative effects of media sex and violence.
With
our parents, we watched television during the week of March 12th to 16th from
the times of 5:00 PM to 7:00 PM and recorded the amounts of violent and/or
aggressive acts, sexual references, put- downs, and swear words. We tabulated
the amounts in those categories in school, and came up with incredibly high
numbers (for results see attached graph and table on back). We also researched
this topic on the Internet came up with facts that astounded us. Some of them
are:
·
The
average kid spends 36 hours a week playing video games, watching TV, and
searching the web. That is more than they are in school!
·
47% of
violent television programs show the victim going unharmed, especially in
cartoons. Now, what kind of example do you think that is?
·
51 % of parents agree that their children are affected by the
violence they see in video games and TV.
Do
you see many parents speaking out against the violence and sex in the media?
Since they aren't speaking out against the violence and sex in the media, why
aren't you as our nation and state's leaders taking action? You can'1 argue
against the data we have collected.
We
would like you to bring this issue to congress or the legislature, take a stand
against violence and sex in the media, and support legislation reducing violence
and sex in the media. Thank you for taking the time to read our letter, and we
look forward to hearing from you.
Sincerely,
Mr. Greener's 6th grade class
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April
4,2001
WFTC
29
1701 Broadway Street
Minneapolis, Minnesota 55413
To
whom it may concern:
We
are a group of 6th graders from Doug Greener's class at Rush Creek Elementary in
Maple Grove, MN. We are very concerned about the amount of sex, violence, and
putdowns on the TV shows that kids and teens watch. We feel very strong about
this topic. We are doing a project to try to reduce the amount of sex and
violence on TV shows. Our name for this project is "Minnesota Media Sex and
Violence Reduction Project."
What
we have done so far was watch situation comedies from 5:00-7:00 during a school
week with our parents. We tallied all the sex, violence, and putdowns on the
following shows: "Seinfeld," "The Simpsons," " Drew
Carey," " Spin City," " 3rd Rock," etc. We tallied the
results from this study and have included them with our letter. We also looked
for information on the Internet about this topic. Here are some of the things we
found on the Internet: We have found that kids watch more TV than they do work
for school. The three major affects on seeing violence on TV
are:
-
Children
may become less sensitive-to the pain and suffering of others.
-
Children
may become more fearful of the world around them.
-
Children
may be more likely to be aggressive toward others.
Children
who constantly spend more than 10 hours per week watching TV are more likely to
become obese, aggressive, and slower to learn in school.
By
age 18 the average American child will have viewed about 200,000 acts of
violence on TV alone.
Children
who have viewed violent episodes, such as kidnapping, and murders on the news
are also more likely to believe that the world is scary and something bad will
happen to them.
We
would like to ask you how you feel about putting these shows on the air? We want
to know why you are putting questionable shows on the air that influence
children's behaviors. We believe that the shows that you put on the air are
influencing kid's violence. From the research that we have shown, we don't think
you could disagree with us.
Thanks
for your taking the time to read this letter, and we also thank you in advance
for responding to us.
Sincerely,
Mr. Doug Greener's Class
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The
Honorable Jesse Ventura
130 State Capitol
75 Constitution Avenue
St. Paul. MN 55155
Dear
Governor Ventura,
We
are a group of sixth graders from Rush Creek Elementary in Maple Grove.
You have voted here for the candidates for our country's president and your
ranch is located near our school. We are taking a stand to reduce sex and
violence in music, television, video games, and movies. We have begun a
project that we call "Minnesota Media Sex and Violence Reduction
Project." We would like to share with you some of our thoughts and
ideas on this topic.
Our
class spent the school week of March 12th through March 16th watching television
on channels 9, 23, and 29 from 5:00 to 7:00 p.m. Such shows that we have
been collecting data from are: "Drew Carey," "Third
Rock," "Friends," "Seinfeld," "The Simpsons,"
"Spin City," "Clueless," and "Sabrina." Then
we recorded the number of times we saw or heard sex references, put downs, and
acts of violence/aggression, and swearing. We are concerned that children
have been watching too many shows with violence and sexual acts. This has
changed their daily behavior that influences them to be violent. Because
of the violent shows and video games, this may have been one of the factors in
recent school shootings. Also, we discovered from researching this topic
that the average American child spends more time watching television than doing
their schoolwork, making television their teacher. We also learned that
there are about 20-30 acts of violence per hour on the shows that we
watched. Did you know that by the time the average person has reached 70
years of age, they have watched 7 to 10 years of television? And finally,
we found out that children who have watched violent programs, movies, and video
games when they were younger, as adults they are more likely to participate in
violent incidents.
The
goals we want to achieve are, for one, we would like to make people more aware
of what is being shown on television and how it is affecting and influencing
kids. Secondly, we want to improve what is being shown on
television. Lastly, we would like to give kids other options of more
appropriate shows. We would like to ask you if you could possibly give us
some ideas of places to turn for more help with our project. We also ask
that you could mention us to the public and the legislature to see if we could
gain their support. You are a role model to many people in our society and
we believe that being a part of the XFL is a negative influence on the people
who look up to you and we hope you will reconsider your place on the XFL
broadcasts.
We
appreciate you taking the time to read our letter and we have included our
television results for you to see also.
Sincerely,
Doug
Greener's 6th grade class
.................
and Doug Greener's follow-up letter a month later
Dear
Governor Ventura,
My
name is Doug Greener and I teach 6th grade at Rush Creek Elementary School in
Maple Grove. Just a little over a month ago some of my students wrote a letter
to you telling you about a special project they are involved in. Since doing
that, the project has really taken off. We have received local press coverage in
the Maple Grove Press, the Maple Grove Community Link, the Minneapolis Star
Tribune, and TPT 2 public television, in addition to a soon-to-be published
article in the St. Paul Pioneer Press. We have also received coverage on KSTP
1500 talk radio. Our most recent success has taken place in the Minnesota House
of Representatives where the members of the House, after reviewing our data and
project results, passed House File No. 18 which in essence protests the
production and distribution of sexual and violent television programming. All of
these things have been accomplished by a group of 11 and 12 year old
children!
My
reason for writing to you is because I am confused and disappointed with your
decision not to respond to my students letter to you regarding this project.
During your campaign to get elected governor you called on the youth of the
state to get involved in the political process, and they did, helping to propel
you into the Governor's office. I work very hard to teach my students that they
can do anything they put their minds to doing, another similar theme that you
used in your successful gubernatorial campaign. Now this group of students has a
chance to make a real difference in the world and would like some support from
someone they should be able to count on, but you have not responded. We would
just like to know why.
Thank
you for your time and thoughtful consideration of this letter. I wish you well
as you continue to govern this great state of Minnesota.
Sincerely,
Doug
Greener
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Newspaper story
Savvy sixth-graders hit TV violence where it
hurts
By Brian Lambert,
St. Paul Pioneer Press
There are big-time PR firms that
would kill for a fraction of the exposure Doug Greener's sixth-grade class at
Rush Creek Elementary in Maple Grove is getting.
Of course, it helps that we're
talking about a couple of dozen 11- and 12-year-olds campaigning to shame TV
networks, their advertisers and affiliates into toning down the barrage of
violence, sex, profanity and put-downs. Instantly, that's a better story than
some 40-year-old with a cell phone headset hyping the guest appearance of a
steroid-crazed WWF star in next week's lousy cable movie.
Greener's kids did what a lot of
parents should do but never get around to. They took pen to paper and tabulated
the incidents of violence, sex and all that other nasty stuff on three Twin
Cities channels over the course of two hours right after school. (Specifically:
KMSP, Channel 9; KMWB, Channel 23; and WFTC, Channel 29, from 5 to 7 p.m. over a
single week last winter.)
But the kicker was what they did
afterward.
Not content to pat themselves on the
back for doing some exceptional enterprise, the kids launched a letter-writing
campaign to sponsors of some of the most offensive programming. Letters went out
as well to the affiliates who carried the shows and state politicians who so
often pay lip service to concerns about media violence.
Then the kids called in the
jackals.
I arrived on a brisk, gray morning.
TPT, Channel 2, was scheduled for later in the day. WCCO-AM would soon cover
their story on Patty Peterson's evening talk show. Local cable's Channel 12
would soon do a piece, and this paper's esteemed competitor across the river had
been in a couple of days earlier.
For anyone dismayed by pop culture
portraits of bratty, insolent, undisciplined youth, Greener's sixth-graders were
a study in deportment and focus. These kids had their shtick together.
Each student, it seemed, had a
snippet of their study, officially titled "The Minnesota Media Sex/Violence
Reduction Project," ready and bristling with new factoids. The presentation
ricocheted around the room.
One mentioned that violence has
always played a role in popular entertainment, pointing to gladiator battles in
the Roman Coliseum. Another pointed out that while KMSP's programs topped the
survey for sex, Fox led in violence, and the WB had a big lead in verbal
put-downs. All three were about equal in swearing.
Others quickly recited familiar
statistics about the 18,000 TV murders kids see by the time they are 18, the 25
hours a week kids their age spend bonding with the tube, and the study that
showed kids spending more time watching television than attending school.
"It wasn't as clear before we
started how bad it was," said one girl, "but my family talks about it
a lot, how much violence and sex and stuff there was. But now, when you see all
these numbers, we know."
Maple Grove is the west metro's
answer to sprawling, upscale Woodbury. So it wasn't surprising to learn from a
show of hands that 80 percent of the kids have a TV set in their bedroom. In
fairness, though, many seemed a little sheepish about admitting this,
considering the context.
"I don't really like to watch
TV all that much, though," said one boy. "I like to go outside and
skateboard." As you might expect, there was a scent of newfound religious
fervor in the room. TV was the Great Satan, and they, as former sinners, had
seen the light.
A boy admitted he was still watching
pro wrestling. "But I've cut down a lot, though."
"I used to watch
"Jackass,' " piped up another. The word "Jackass," referring
to MTV's showcase of stupid stunts, prompted a wave of giggles. "But now
I've stopped."
Greener insists that while he
obviously guided the project, it was the kids who built it out from a research
project to a full-blown media and civic crusade. The letter-writing campaign,
for example, he says was their idea.
The kids proudly displayed letters
from Minnesota Speaker of the House Steve Sviggum, complimenting them on their
work and encouraging them to continue. Other state politicians had also
responded.
As of last week, though, the kids
were still waiting to hear from Gov. Jesse Ventura. They had specific questions
for him about his association with the bawdy, defunct XFL.
A couple weeks ago, the class was
alerted to the fact that the governor was going to be a guest on Don Shelby's
WCCO radio show. The kids scrambled to contact Shelby and have him put a
question or two to a fellow with big feet in both worlds; trash-talking,
low-brow showbiz and government policy.
"Yeah," says Shelby,
"But I only got the e-mail from them after the governor left. And that's
really too bad, because I think what those kids are doing is one of the
healthiest things I've ever seen done by a school with its discretionary
time.
"Everybody, and I mean adults
too, should be doing something like this. Get a pen and paper and keep score.
But as for Jesse, I'll try to ask him the next time he's on."
The kids' letter-writing campaign to
sponsors of objectionable programming, companies like Walser Ford, Schlotsky's
Delis, Pillsbury, Dairy Queen, Valleyfair, the Science Museum of Minnesota and
the Minneapolis Institute of Arts, produced only a handful of responses.
Most of them in the "We try to
be vigilant and will seek to do better" voice of official-ese. But then the
kids had also grown savvier about the fine art of official response. They
acknowledged that who responded, how they responded and how quickly was pretty
interesting in itself.
Their campaign continues with skits
they've created and performed for other classes at Rush Creek, as well as a kind
of touring presentation on TV sex and violence like the one they brought before
the Turn Off the Violence Coalition meeting at the Crystal Community Center on
Tuesday.
How media savvy have these
sixth-graders become? A couple of weeks after my visit, as I worked through a
few other projects and put a little distance between this piece and the one my
counterparts across the river had done, I got a call from a polite, chirpy
little voice. He identified himself as "a student in Mr. Greener's class at
Rush Creek Elementary."
Yes?
"We were just wondering when
your story on our media sex and violence reduction project was going to be in
the paper?"
Pretty soon, I said. Why?
"Well, we just want to be able
to tell WCCO Radio if they ask."
These kids have a future.
Media
writer Brian Lambert can be reached at blambert@pioneerpress.com
or (651) 228-5424.